Over the last three years, Snøw has emerged as one of the most essential names to remember within the Sad Rap/Lo-Fi genre. Hailing from Massachusetts, the self-taught rapper was looking for a medium to express himself and began to immerse his time into setting up local shows. This work would ultimately lead to him realizing music was his greatest coping mechanism, and he dove head first into pursuing music full time. With over 190 Million streams worldwide and a Platinum record for “Get you the Moon,” plus previous collaborations with Sad Rap/Lo-Fi royalty Powfu, Kina and Sad Boy Prolific, Snøw emerges as a thrilling new generation artist within the bubbling US hip hop scene, his massive cult fanbase already christening him “The Lo-Fi King.”