这张专辑中收录的三首歌曲来自于 W 为AliExpress阿里全球速卖通(简称: AE)拍摄的三条tvc中为其量身定制的原创音乐 。

因为阿里AE此次面对的沟通人群几乎是来自全球各国的买家，他们成长于各种生活环境，对于电商网购产品的理解也大不相同。所以，在内容创作上如何找到国际通行的创意沟通形式，并同时体现来自中国的AE品牌、产品特点，就成了此次解题的关键。

我们将“全球买家童话”作为阿里AE独特创意形式，在有效解决了不同国家的跨文化交流的问题同时，也巧妙自然地将不同文化背景下的用户连接在了一起。

而这三支童话影片的主题曲的作曲、作词、编曲和后期制作全部出自 W 的原创音乐团队“W 野狗音乐舱”。阿里AE团队和 W 都十分注重音乐的影响力，虽然这次制作周期有限，但为了作品的完美，野狗特地分别找到了来自法国、西班牙、俄罗斯三个国家的歌手分别进行录制和演绎，才有了这三首温暖可爱的世界童谣。

The soundtrack album to AliExpress’s TVC consists of three original singles tailor-made by W. 

AliExpress is facing consumers all over the world who grew up in very different cultures and perceive e-commerce differently. The challenge is to effectively communicate with the target audience through cultural differences. In efforts to share not only a common language but also deliver e-commerce products’ benefits, AliExpress tapped W to make an unique “worldwide fairy tale” series TVC.

In an approach that honors the significance of this TVC ad, W Wild Dog Music Cabin wrote, produced and composed three original songs as theme music. Though there was limited time to create, W Wild Dog invited singers from France, Spain, and Russia to record. And the magic was made.